Key Signals That You Need to Revamp Your SEO for your Franchise Business

If you’re a digital marketer or business owner running a franchise, the success of your enterprise relies heavily on staying one step ahead with an effective SEO strategy. Without a strong sense for what search engine results will bring to your target audience, you risk losing out to competitors who are further along in developing their SEO practices. However, trying to keep up with all the latest advancements and trends can be overwhelming at times; so how do you know when it’s time to revamp your existing SEO strategy? In this blog post, we’ll discuss some key signals that indicate you need to look into revamping your SEO for better success and visibility in search engine rankings. Keep reading for more information!

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1. Your Organic Traffic Levels Are Dropping:

When your organic traffic levels start to decline, it’s an indication that your SEO practices are not up-to-date or efficient enough. According to Franchise SEO Dallas, if you see that your website isn’t being visited as frequently as it used to be, then it might be time to revamp your SEO strategy by researching the latest best practices and testing out different approaches.

2. You Aren’t Ranking for Keywords:

When it comes to SEO for Franchises, having a good keyword strategy is essential. It’s important to stay aware of changes in search engine algorithms so that you can adjust your keywords accordingly. If you notice that certain keywords aren’t returning results anymore, or if there are new keywords gaining traction that you’re not utilizing, then this could be a signal that it’s time to revamp your SEO.

3. Your Website Hasn’t Been Updated in a While:

Google and other search engines prefer websites that are up-to-date with the latest trends and feature fresh content. If you find that your website hasn’t been updated for some time, or if you’re using obsolete coding languages, then it’s likely time to revamp your SEO strategy to ensure better rankings in search engine results pages (SERPs).

4. You Have Low Quality Backlinks:

Backlinks are an important factor for any successful SEO campaign, but quality is essential here too. Low-quality backlinks can actually hurt your rankings rather than improve them, so it’s important to keep track of which websites are linking back to yours and make sure that they’re trustworthy. If you notice any low-quality backlinks, then it might be time to revamp your SEO strategy by finding better sources for quality links. For example, HARO link building is one of the best ways to obtain quality links.

5. Your Competitors Are Outranking You:

If you find that your competitors are consistently outranking you in SERPs, this could mean that their SEO strategies are more effective than yours. Whether they have a better keyword targeting strategy or higher-quality content, take note of what they’re doing differently and consider revamping your own SEO tactics accordingly.

Summing Up

By keeping an eye out for these key signals, you can ensure that your franchise business’s SEO strategy remains competitive and up-to-date. It’s important to stay aware of changes in search engine algorithms, as well as trends in organic traffic levels, keyword targeting, backlinks, and your competitors’ SEO tactics. With a little research and effort, you can revamp your SEO strategy to get better visibility and rankings in SERPs. Good luck!

About the Author

Ron Evan Del Rosario is the Demand Generation Link Building Manager at Thrive Digital Marketing Agency. He is also a writer who enjoys writing about traveling, psychology, and digital marketing. Nearly five years ago, he accidentally stumbled into the world of digital marketing. Some of his commentaries have been featured on websites such as Entrepreneur, Upcity, and Yahoo. He is currently based in Taiwan, taking up an MBA with a marketing focus.

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